Tuesday, January 7, 2014

Benson and Hedges subliminal advertisement



The above is an advertisement by Benson and Hedges, for their cigarettes. It talks about the two kinds of product packaging, and how cigarettes are safe in their hard pack. The conscious mind percieves the two actors, the pack of cigarettes and the room they are in.

However, to the sub/unconscious mind the message depicted is entirely sexual. Notice the reference to the male phallus in the actor's hand and the candellebra. Also scrawled on the wall behind them is the word "Sex" clearly visible.  

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